| summary | We focusNeat. Simple. Straightforward. We would love to share a blueprint for reproducing our personality, hoping this would help to make easier decisions while adding new things. Brand Our brand reflects who we are and how we want our users to feel when they use our products. Mission We are a non-profit organisation accelerating the transition towards a fair food system, one that defends the livelihoods of the people behind our food. view more Personality Our personality describes the tone we use for external communications. It should be expressed as an embodiment of our values. view more Promise we bring our expertise into decision-making spaces, continuously pushing for farmer inclusion and corporate accountability at all levels. view more Foundations Foundations are the visual elements needed to create engaging layouts and end-to-end user experiences. Color system We are a non-profit organisation accelerating the transition towards a fair food system, one that defends the livelihoods of the people behind our food. view more Typography Our personality describes the tone we use for external communications. It should be expressed as an embodiment of our values. view more Iconography we bring our expertise into decision-making spaces, continuously pushing for farmer inclusion and corporate accountability at all levels. view more |
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