| summary | We focusNeat. Simple. Straightforward. We would love to share a blueprint for reproducing our personality, hoping this would help to make easier decisions while adding new things. Brand Our brand reflects who we are and how we want our users to feel when they use our productsBrandWhen people use our products, we want them to feel the way we want them to feel, which is reflected in our brand. Mission We are a non-profit nonprofit organisation that is accelerating the transition towards shift to a fair food system, one that defends protects the livelihoods of the people behind who produce our food. view more Personality Our personality describes the Personality The tone we use for external communicationschoose in external conversations reflects our personality. It should be expressed described as an embodiment of embodying our valuesideals. view more Promise we bring our expertise into decision-making spaces, continuously pushing for farmer inclusion Promise In order to consistently advocate for farmer engagement and corporate accountability at all levels. view more , we offer our experience to decision-making areas. Foundations Foundations are the visual elements needed to create engaging layouts and end-to-end user experiences. Color system Our colour scheme is built up around Fairfood’s own primary colours. But to create a more serious (B2B) palette that has a broader use, we’ve added a lighterand a darker blue. view more Typography Using Moderat from TightType. Available in various weights for print and digital use. It’s friendly and space efficient. An important feature when designing a dashboard. Our red colour serves as a great call-to-action colour. view more Iconography Icons should be used in a purposeful manner to maximize comprehension and reduce cognitive load when you need to call attention to a particular action, command, or section view more. |
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