| summary | We focusNeat. Simple. Straightforward. We would love to share a blueprint for reproducing our personality, hoping this would help to make easier decisions while adding new things. Brand When BrandWhen people use our products, we want them to feel the way we want them to feel, which is reflected in our brand. Mission We are a nonprofit organisation that is accelerating the shift to a fair food system, one that protects the livelihoods of the people who produce our food. view more Personality The tone we choose in external conversations reflects our personality. It should be described as embodying our ideals. view more Promise In order to consistently advocate for farmer engagement and corporate accountability at all levels, we offer our experience to decision-making areas. view more Foundations Foundations are the visual elements needed to create engaging layouts and end-to-end user experiences. Color system Our colour scheme is built up around Fairfood’s own primary colours. But to create a more serious (B2B) palette that has a broader use, we’ve added a lighterand a darker blue. view more Typography Using Moderat from TightType. Available in various weights for print and digital use. It’s friendly and space efficient. An important feature when designing a dashboard. Our red colour serves as a great call-to-action colour. view more Iconography Icons should be used in a purposeful manner to maximize comprehension and reduce cognitive load when you need to call attention to a particular action, command, or section view more. |
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